• Marketing

    Top 10 Must Know Marketing Acronyms

    These are the top 10 must know marketing acronyms, that I highly suggest you get familiar with. I learned these acronyms within my first 2-3 months of my marketing career. AIDA – Attention, Interest, Desire, Action: this describes the customers buying journey SEO – Search Engine Optimization: little bit more complex to describe but developing a plan to ensure effective use is search engines as a marketing tool CRM – Customer Relationship Management: this is a type of software that tracks the company‚Äôs relationship and interaction with their customers. (Example of software; Salesforce) MARTech – Marketing Technology: this is the marketing technology stack, it is all technology that marketing uses…