• Marketing,  SMB

    Marketing Ideas for SMB: Start With Your Audience

    My marketing ideas for SMB start with researching your audience.  I have worked with and for Small Businesses(SMB) for over 5 years. Over those 5 years I have learned that SMB companies need help with marketing ideas and don’t know where to start when it comes to those marketing plans/research.  Do they make banners? Should they pay someone to flip a sign on the street? Does their store need an upgrade or make over?  All of these questions are very valid but there is no research behind those decisions. How do you know the sign flipping guy is the right investment? When should you send him outside? What should the…

  • Marketing,  Words of Wisdom

    Words of Wisdom: Tell a Story

    In this weeks words of wisdom we will be talking about using a story to market your business. Enjoy! Your marketing should always be telling a story. The version of the story you tell and from what perspective is all about; who what when where how But any good marketing material you see will tell the story the audience needs to hear to convert them to customers. When you watch a tv commercial they are visually telling you a story about their product and it appeals to the specific target they are trying to convert. For example: tonight I watched a Subaru commercial about a couple who fell in love in 5th grade,…

  • Marketing

    Top 10 Must Know Marketing Acronyms

    These are the top 10 must know marketing acronyms, that I highly suggest you get familiar with. I learned these acronyms within my first 2-3 months of my marketing career. AIDA – Attention, Interest, Desire, Action: this describes the customers buying journey SEO – Search Engine Optimization: little bit more complex to describe but developing a plan to ensure effective use is search engines as a marketing tool CRM – Customer Relationship Management: this is a type of software that tracks the company’s relationship and interaction with their customers. (Example of software; Salesforce) MARTech – Marketing Technology: this is the marketing technology stack, it is all technology that marketing uses…

  • Marketing

    My Marketing Career Path So Far

    My marketing career has been a whirl wind adventure and I have only been in the industry for 6 years. Within those 6 years I feel I have learned a life time of knowledge for BtoC and BtoB marketing. I have worked for 6 companies in my marketing career so far and I have had 8 job titles. Some of those job titles I mention may not sound like they are involved in marketing but in every position I dabbled in some time of marketing for the company(Never Judge a Book by its Cover).   In this article I wanted to share my marketing career path with all of you;…

  • 101,  Marketing

    Marketing 101: The Marketing Funnel

    This is the first of probably many posts for the Marketing 101 series. Last night I realized that not everyone knows the basics of marketing and when you need to teach someone a topic it is good to start with the basics. The basic of basic for marketing is the funnel. The funnel is a representation of the journey your audience takes when buying a product, downloading information, or signing up for an online course. The funnel also represents the mental state your audience is in during each phase. It helps your understand their mindset at the time and how you should communicate with them. If you were in a…

  • Email,  Marketing

    Words NOT to Use in Email Subject Lines

    In this day and age, I think most digital marketers can agree that email marketing will always be the backbone or is the backbone of digital marketing. An email list or subscription list is 100% way to drive brand awareness, especially if it’s organic. If this list is organic, where they have decided they want updates from your company, then this is a pot of gold for your brand. Now we have to make sure that when you talk to this pot of gold that your email gets to their inbox. So I have compiled a list of spam words that you should not use in your subject lines.  As…