• 101,  Marketing

    Marketing 101: The Marketing Funnel

    This is the first of probably many posts for the Marketing 101 series. Last night I realized that not everyone knows the basics of marketing and when you need to teach someone a topic it is good to start with the basics. The basic of basic for marketing is the funnel. The funnel is a representation of the journey your audience takes when buying a product, downloading information, or signing up for an online course. The funnel also represents the mental state your audience is in during each phase. It helps your understand their mindset at the time and how you should communicate with them. If you were in a…