• Marketing,  SMB

    Marketing Ideas for SMB: Start With Your Audience

    My marketing ideas for SMB start with researching your audience.  I have worked with and for Small Businesses(SMB) for over 5 years. Over those 5 years I have learned that SMB companies need help with marketing ideas and don’t know where to start when it comes to those marketing plans/research.  Do they make banners? Should they pay someone to flip a sign on the street? Does their store need an upgrade or make over?  All of these questions are very valid but there is no research behind those decisions. How do you know the sign flipping guy is the right investment? When should you send him outside? What should the…

  • 101,  Marketing

    Marketing 101: The Marketing Funnel

    This is the first of probably many posts for the Marketing 101 series. Last night I realized that not everyone knows the basics of marketing and when you need to teach someone a topic it is good to start with the basics. The basic of basic for marketing is the funnel. The funnel is a representation of the journey your audience takes when buying a product, downloading information, or signing up for an online course. The funnel also represents the mental state your audience is in during each phase. It helps your understand their mindset at the time and how you should communicate with them. If you were in a…