• Email,  Marketing,  Social Media

    Email or Social Media? Where Should You Focus

    Marketing comes in many different shapes and forms, and your style of marketing should be a reflection on the tempo and product of your business. Two of the biggest marketing tools we have at our disposal are email and social media. But which one is right for your business? Email Marketing Email marketing has been around for a long time, and it gets results. It’s a more traditional approach, but many industries expect emails, and social media just isn’t as “catchy” as social media, which has viral potential. Billions (approximately 3.7) have an email account, and email is often the first thing people check in the morning, before checking social…

  • Marketing,  Social Media

    3 Social Media Tools to Make Your Life Easier

    We all know that social media can be an incredibly powerful marketing tool, even if it’s not the focal point of your marketing plan. With that, it’s also important to reach out via multiple channels. You may be on Facebook, but what about Twitter? Instagram? Snapchat? One of the biggest challenges to having multiple social media accounts is that you have to manage each individual account, which can be a major time suck. But there’s a solution in the form of social media management tools. These tools are invaluable for helping you control your posts, as well as providing analytics to help you assess your marketing plan. Here are three…