• Email,  Marketing,  Social Media

    Email or Social Media? Where Should You Focus

    Marketing comes in many different shapes and forms, and your style of marketing should be a reflection on the tempo and product of your business. Two of the biggest marketing tools we have at our disposal are email and social media. But which one is right for your business? Email Marketing Email marketing has been around for a long time, and it gets results. It’s a more traditional approach, but many industries expect emails, and social media just isn’t as “catchy” as social media, which has viral potential. Billions (approximately 3.7) have an email account, and email is often the first thing people check in the morning, before checking social…

  • Email,  Marketing

    CAN-SPAM Laws Demystified

    What is CAN-SPAM? The Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM Act) is a series of rules and regulations specific to email marketing and is enforced by the Federal Trade Commission. These standards were made law in 2003. What’s Involved Email marketing is a broad field, but essentially, CAN-SPAM applies to any email with the purposes of commercial advertisement or promoting commercials products or services. What Does it Mean For My Business? While email marketing is a proven effective communication tool, it can get your business into some expensive trouble if you aren’t careful about what you communicate to your client/customer base. To be more specific, for…

  • Email,  Marketing

    Words NOT to Use in Email Subject Lines

    In this day and age, I think most digital marketers can agree that email marketing will always be the backbone or is the backbone of digital marketing. An email list or subscription list is 100% way to drive brand awareness, especially if it’s organic. If this list is organic, where they have decided they want updates from your company, then this is a pot of gold for your brand. Now we have to make sure that when you talk to this pot of gold that your email gets to their inbox. So I have compiled a list of spam words that you should not use in your subject lines.  As…