• 101,  Wordpress

    The Best Free WordPress Plugin

    Design Your Website Without Code It’s something that practically every small business owner has encountered—a need for a website. And since you probably have a great idea of what you really want and need, it makes sense to want to build it yourself. But if you’re like me, you probably aren’t an expert in the code that builds the foundation of web pages. Don’t fret! There are tools to help you design your website without using code. In full disclosure, my personal experience is with WordPress, and the best free WordPress plugin I’ve found for designing a website is Elementor. What is Elementor? First things first, its drag-and-drop page builder…

  • 101,  SMB

    Business Planning Made Simple

    The year 2018 has taught me A LOT these past 8 months and what it has taught me is … 1. Let others opinions be their’s and not yours 2.Your career path is just that, a path, just enjoy the walk 3. Planning is always a good idea but it’s OK to go off course, as long as you know how to jump back on There has been a lot of bumps, pot holes and cracks in my journey (and there will be more) but as long as I have my plan to come back to and help me get back on track, I know I will accomplish my goals.…

  • 101,  Marketing

    Marketing 101: The Marketing Funnel

    This is the first of probably many posts for the Marketing 101 series. Last night I realized that not everyone knows the basics of marketing and when you need to teach someone a topic it is good to start with the basics. The basic of basic for marketing is the funnel. The funnel is a representation of the journey your audience takes when buying a product, downloading information, or signing up for an online course. The funnel also represents the mental state your audience is in during each phase. It helps your understand their mindset at the time and how you should communicate with them. If you were in a…