• Marketing,  Squarespace

    Keyboard Shortcuts for Squarespace

    (This is a continuation of the Keyboard Shortcut series, make sure to read the WordPress keyboard shortcut blog post.) Recently I switched from a PC to a MAC and I was expecting a lot of differences from Microsoft and with the MAC interface. BUT I did not think how the keyboard shortcuts would all change!! It has taken me a solid 3 months to finally find all the right shortcuts for coding, menu options, and even taking screenshots.  When I started thinking about it, I couldn’t be the only one who has run into this issue, so I reached out to you all on Instagram.  What I learned was; a…

  • Marketing,  Wordpress

    Keyboard Shortcuts for WordPress

    Recently I switched from a PC to a MAC and I was expecting a lot of differences from Microsoft and with the MAC interface. BUT I did not think how the keyboard shortcuts would all change!! It has taken me a solid 3 months to finally find all the right shortcuts for coding, menu options, and even taking screenshots.  When I started thinking about it, I couldn’t be the only one who has run into this issue, so I reached out to you all on Instagram.  What I learned was; a lot more people use Shopify then I thought not many people knew there was keyboard shortcuts for their CRMs…

  • Marketing,  SMB

    My Top Mobile Apps to Run a Business

    With in the past year I have had to learn to be mobile and flexible when it comes to working with clients and working on my business. The apps I have listed below are my go to applications when it comes to running my business and being able to reply to image/logo requests from clients while shopping with a friend. Or correcting an email template for a client when on a car ride out east to the wineries.  Don’t get me wrong, a mobile device can be a little limiting but there are ways you can get 75% of your work done with a mobile device. I have used an…

  • How To Video,  SEO,  Wordpress

    [Video] How to Install Yoast on WordPress

    The great thing about WordPress is that it not only is it a super easy web design platform but that it offers a ton of incredibly useful features referred to as “plugins”. Plugins are individual digital add-ons you can activate to work with your WordPress website that has their own unique functions. You can activate plugins for simple contact forms, chat boxes, email sign-ups, and more. Most of them are free, and some of the more robust plugins or plugin packages cost a small fee. One of the most useful free plugins is an SEO plugin called “Yoast”. Yoast provides you with reports on the health of your site’s SEO…

  • Marketing,  Wordpress

    WordPress Release 5.0.1

    The WordPress 5.0.1 release went live December 13, 2018 This release contained a lot of security updates that will effect anyone who has 4.9 or lower. It also included a lot of bug fixes for the lower versions. With this being a bigger update, that means a lot of the plug ins updated as well.  So, when you log in and your updates menu lights up like a Christmas tree.  Don’t panic.  When ever WordPress does a large update it is very normal for the plugins to update and you can auto update plugins if you would like too.  When you auto update plugins you just have to keep an…

  • Email,  Marketing,  Social Media

    Email or Social Media? Where Should You Focus

    Marketing comes in many different shapes and forms, and your style of marketing should be a reflection on the tempo and product of your business. Two of the biggest marketing tools we have at our disposal are email and social media. But which one is right for your business? Email Marketing Email marketing has been around for a long time, and it gets results. It’s a more traditional approach, but many industries expect emails, and social media just isn’t as “catchy” as social media, which has viral potential. Billions (approximately 3.7) have an email account, and email is often the first thing people check in the morning, before checking social…

  • 101,  Wordpress

    The Best Free WordPress Plugin

    Design Your Website Without Code It’s something that practically every small business owner has encountered—a need for a website. And since you probably have a great idea of what you really want and need, it makes sense to want to build it yourself. But if you’re like me, you probably aren’t an expert in the code that builds the foundation of web pages. Don’t fret! There are tools to help you design your website without using code. In full disclosure, my personal experience is with WordPress, and the best free WordPress plugin I’ve found for designing a website is Elementor. What is Elementor? First things first, its drag-and-drop page builder…

  • Email,  Marketing

    CAN-SPAM Laws Demystified

    What is CAN-SPAM? The Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM Act) is a series of rules and regulations specific to email marketing and is enforced by the Federal Trade Commission. These standards were made law in 2003. What’s Involved Email marketing is a broad field, but essentially, CAN-SPAM applies to any email with the purposes of commercial advertisement or promoting commercials products or services. What Does it Mean For My Business? While email marketing is a proven effective communication tool, it can get your business into some expensive trouble if you aren’t careful about what you communicate to your client/customer base. To be more specific, for…

  • Marketing,  Social Media

    3 Social Media Tools to Make Your Life Easier

    We all know that social media can be an incredibly powerful marketing tool, even if it’s not the focal point of your marketing plan. With that, it’s also important to reach out via multiple channels. You may be on Facebook, but what about Twitter? Instagram? Snapchat? One of the biggest challenges to having multiple social media accounts is that you have to manage each individual account, which can be a major time suck. But there’s a solution in the form of social media management tools. These tools are invaluable for helping you control your posts, as well as providing analytics to help you assess your marketing plan. Here are three…

  • 101,  SMB

    Business Planning Made Simple

    The year 2018 has taught me A LOT these past 8 months and what it has taught me is … 1. Let others opinions be their’s and not yours 2.Your career path is just that, a path, just enjoy the walk 3. Planning is always a good idea but it’s OK to go off course, as long as you know how to jump back on There has been a lot of bumps, pot holes and cracks in my journey (and there will be more) but as long as I have my plan to come back to and help me get back on track, I know I will accomplish my goals.…