We all know that social media can be an incredibly powerful marketing tool, even if it’s not the focal point of your marketing plan. With that, it’s also important to reach out via multiple channels. You may be on Facebook, but what about Twitter? Instagram? Snapchat?
One of the biggest challenges to having multiple social media accounts is that you have to manage each individual account, which can be a major time suck.
But there’s a solution in the form of social media management tools. These tools are invaluable for helping you control your posts, as well as providing analytics to help you assess your marketing plan. Here are three social media tools that I personally find incredibly helpful.
The PLANN app is a remarkably powerful tool that is designed to help you manage your Instagram account. From your mobile device, you can curate your Instagram grid, employ more strategic planning, and even improve your Instagram stories.
One of the strongest points of PLANN is the analytics tool. PLANN’s analytics can help you identify the best time of day to post, and can even be as specific as to which color schemes see the best returns.
There’s even a “Sneaky Peek” feature, which is just a cute way of saying you’re spying on your competitors. You can get analytics on their performance so that you can hopefully use it to your advantage.
Hootsuite is a social media managing tool that allows you to get ahead and manage multiple accounts with ease. Have team members load content, which you can then pick and choose to get the perfect message out. In addition to the ability to track ROI through analytics, Hootsuite allows you to filter social chatter to find out what your followers are talking about.
This tool is flexible and can fit organizations of different sizes. Hootsuite has a free plan with limited flexibility, and increasingly broader plans that help you create a stronger social media plan.
Buffer is a fantastic tool that allows you to manage multiple social media accounts from a single platform. You can schedule post times in advance and use the analytics to determine how effective your marketing plan is. After all, marketing is about seeing results.
If you have a marketing team, Buffer allows you to add up to 25 individuals, and you can control the level of access each individual has. For example, you can set someone to full access or to edit only without publishing.
Buffer, like Hootsuite, also has multiple pricing levels, from a limited free plan up to professional-level plans that allow you greater flexibility.
With these tools at your disposal, there’s no excuse for not making great use of your social media accounts. And once you start using one, you’ll wonder why you had toiled without for so long. One size does not fit all, so you may find a different tool that works for you, but use whatever you can to your advantage to make your business better. Good luck, and happy marketing!