Marketing

My Marketing Career Path So Far

My marketing career has been a whirl wind adventure and I have only been in the industry for 6 years. Within those 6 years I feel I have learned a life time of knowledge for BtoC and BtoB marketing. I have worked for 6 companies in my marketing career so far and I have had 8 job titles. Some of those job titles I mention may not sound like they are involved in marketing but in every position I dabbled in some time of marketing for the company(Never Judge a Book by its Cover).

 

In this article I wanted to share my marketing career path with all of you;

  1. You can see the diverse marketing knowledge I have learned over the years
  2. To show that every career starts out somewhere and then over the years your skills becomes honed by those mentors/passions along the way

 

With all that being said lets dive in, it all started in 2012 …

Social Media Specialist/Administrative Assistant
Daniel Gale Sotheby’s International Realty
(July 2012 – Jan 2013)

Responsibilities; Ad Sales/Editing, Social Media Marketing(Facebook/LinkedIn/Craigslist), Pre/Post Home Sale Development of Marketing Materials, Phone Communications, Office Equipment Maintenance, Customer Relations, Broker Personal Assistant

Business Sales Coordinator 
CFO Publishing LLC
(Jan 2013 – Nov 2013)

Responsibilities; Product Billing, Internal event manager, social media marketing, lead generations tracking, sales project management, sales RFPs, sales marketing documents internal/external

Associate Project Manager
CFO Publishing LLC
(Dec 2013 – Oct 2014)

Responsibilities; Improve internal communication, lead generations management/marketing, manage/build client relationships, social marketing/SEO, Virtual Conference(plan timeline, develop sales/marketing materials, manage team of 7-10 people, introduce product to clients/sponsors), Microsite(plan timeline, create budgets, management marketing materials, manage/build team, help develop in wordpress/iapps/mobile friendly, introduce product to client/sponsors, Example: http://appservices.cfo.com )

Digital Marketing Project Manager
Finance of America Reverse LLC
(Oct 2014 – Jan 2016)

Responsibilities; SEO management, event/conference planning, organize company communications, CRM implementation/management, implement/manage email marketing automation, online branding/strategy/implementation, social media implementation/management/advertising, develop/launch company first intranet

Digital Product Manager
The Powerline Group
(Apr 2016 – July 2016)

Responsibilities; Implement/manage newsletter, manage google adwords/advertising, implement/manage email marketing

Email Marketing Specialist
InTouchMD
(Aug 2016 – Jun 2017)

Responsibilities; maintain positive relationship with both vendors and clients, provide a consultative approach to clients, provide weekly reports to management/clients, develop relationships/partnerships with agencies, implement/manage internal email marketing, Participate in client calls/face to face meetings, develop business strategies/goals with internal team

Marketing Automation Specialist
Vehicle Tracking Solutions
(Jun 2017 – Nov 2017)

Responsibilities; website support(10%), implement/manage email marketing(30%), marketing automation(40%), social media(10%), Develop, plan and execute integrated marketing programs, aligned with buyer’s journey and personas, designed to help build brand awareness, drive inbound marketing results, and enable sales team, Test and optimize the user experience to drive demand generation and conversion across all
digital properties – including multivariate A/B testing, Manage all technical aspects of marketing automation and CRM integration, Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue, Assist in aligning marketing and sales efforts through automated programs to make marketing execution more simple, scalable, repeatable, and effective, Create interdepartmental supportive tools (dashboards, email alerts, automated emails, etc.)

Marketing Operations Specialist
Vehicle Tracking Solutions
(Nov 2017 – Present)

Responsibilities; Establish and maintain scalable processes that ensure best practices in campaign and lead management, Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact, Analyze marketing and sales data to develop insights and make recommendations on areas for optimization, Monitor and maintain data quality within the marketing database, Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads, Has a solid working relationship with the carious members of the marketing and sales departments, Fulfills a role to ensure that all lead generation campaigns have a projects ROI before launch and measures the results against the estimate, Fulfill SDR responsibilities: Implement lead processes (7X7), Qualify inbound leads, Outbound calls to leads, Feed leads into the lead nurturing process as appropriate, Daily touches with Salesforce/ActOn to adopt accounts, leads, contacts, and opportunities according to sales department best practices, policies, and procedures, Keeps management informed of all activity; Reports, Progress, Achieve or exceed weekly, monthly and quarterly goals (See Timeline), Track and input all activity in Salesforce,  Remain knowledgeable and up-to-date on products, industry changes, and competitive landscape, Partner with our Sales and Product Executives to help fill their pipeline and develop your skills, Effectively and efficiently distribute qualified leads to sales representatives. Work with sales reps for feedback for all qualified opportunities created and passed, Webinar Moderator and implement/manage marketing plan

Within this always moving and forever adventurous career path I have learned a lot along the way. One major thing I have learned is marketing is my passion. I love skimming the fine line of being creative, mastering psychology, and digging into analytics that marketing makes you ride. Marketing makes you work both sides of your brain and allows you to work with all types of personalities and businesses and NEVER gets boring. 

Now that you have a little background on my career, I hope that helps explain why I write about marketing, why I love talking about marketing, and why this blog was probably the best idea for someone in my position to share my knowledge and help you in anyway I can.

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