• Lifestyle

    My Home Office Set Up

    Getting my office set up and getting it to the picture I had in my mind has been a journey for over a year. Recently is when I started truly focusing on it and wanting my vision to come to life. Having an inspiring and clean work environment is a big deal for me and if I have anything to distract me on my desk like dirt, my cell phone, my notebook, or random papers, it will side track me from what I am trying to accomplish.  This image is almost exactly the type of desk I have been envisioning in my head and for me if I could get…

  • How To Video,  SEO,  Wordpress

    How to Install Yoast on WordPress

    The great thing about WordPress is that it not only is it a super easy web design platform but that it offers a ton of incredibly useful features referred to as “plugins”. Plugins are individual digital add-ons you can activate to work with your WordPress website that has their own unique functions. You can activate plugins for simple contact forms, chat boxes, email sign-ups, and more. Most of them are free, and some of the more robust plugins or plugin packages cost a small fee. One of the most useful free plugins is an SEO plugin called “Yoast”. Yoast provides you with reports on the health of your site’s SEO…

  • Marketing,  Wordpress

    WordPress Release 5.0.1

    The WordPress 5.0.1 release went live December 13, 2018 This release contained a lot of security updates that will effect anyone who has 4.9 or lower. It also included a lot of bug fixes for the lower versions. With this being a bigger update, that means a lot of the plug ins updated as well.  So, when you log in and your updates menu lights up like a Christmas tree.  Don’t panic.  When ever WordPress does a large update it is very normal for the plugins to update and you can auto update plugins if you would like too.  When you auto update plugins you just have to keep an…

  • Email,  Marketing,  Social Media

    Email or Social Media? Where Should You Focus

    Marketing comes in many different shapes and forms, and your style of marketing should be a reflection on the tempo and product of your business. Two of the biggest marketing tools we have at our disposal are email and social media. But which one is right for your business? Email Marketing Email marketing has been around for a long time, and it gets results. It’s a more traditional approach, but many industries expect emails, and social media just isn’t as “catchy” as social media, which has viral potential. Billions (approximately 3.7) have an email account, and email is often the first thing people check in the morning, before checking social…

  • 101,  Wordpress

    The Best Free WordPress Plugin

    Design Your Website Without Code It’s something that practically every small business owner has encountered—a need for a website. And since you probably have a great idea of what you really want and need, it makes sense to want to build it yourself. But if you’re like me, you probably aren’t an expert in the code that builds the foundation of web pages. Don’t fret! There are tools to help you design your website without using code. In full disclosure, my personal experience is with WordPress, and the best free WordPress plugin I’ve found for designing a website is Elementor. What is Elementor? First things first, its drag-and-drop page builder…

  • Email,  Marketing

    CAN-SPAM Laws Demystified

    What is CAN-SPAM? The Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM Act) is a series of rules and regulations specific to email marketing and is enforced by the Federal Trade Commission. These standards were made law in 2003. What’s Involved Email marketing is a broad field, but essentially, CAN-SPAM applies to any email with the purposes of commercial advertisement or promoting commercials products or services. What Does it Mean For My Business? While email marketing is a proven effective communication tool, it can get your business into some expensive trouble if you aren’t careful about what you communicate to your client/customer base. To be more specific, for…

  • Marketing,  Social Media

    3 Social Media Tools to Make Your Life Easier

    We all know that social media can be an incredibly powerful marketing tool, even if it’s not the focal point of your marketing plan. With that, it’s also important to reach out via multiple channels. You may be on Facebook, but what about Twitter? Instagram? Snapchat? One of the biggest challenges to having multiple social media accounts is that you have to manage each individual account, which can be a major time suck. But there’s a solution in the form of social media management tools. These tools are invaluable for helping you control your posts, as well as providing analytics to help you assess your marketing plan. Here are three…

  • 101,  SMB

    Business Planning Made Simple

    The year 2018 has taught me A LOT these past 8 months and what it has taught me is … 1. Let others opinions be their’s and not yours 2.Your career path is just that, a path, just enjoy the walk 3. Planning is always a good idea but it’s OK to go off course, as long as you know how to jump back on There has been a lot of bumps, pot holes and cracks in my journey (and there will be more) but as long as I have my plan to come back to and help me get back on track, I know I will accomplish my goals.…

  • Marketing,  SMB

    Marketing Ideas for SMB: Start With Your Audience

    My marketing ideas for SMB start with researching your audience.  I have worked with and for Small Businesses(SMB) for over 5 years. Over those 5 years I have learned that SMB companies need help with marketing ideas and don’t know where to start when it comes to those marketing plans/research.  Do they make banners? Should they pay someone to flip a sign on the street? Does their store need an upgrade or make over?  All of these questions are very valid but there is no research behind those decisions. How do you know the sign flipping guy is the right investment? When should you send him outside? What should the…

  • Marketing,  Words of Wisdom

    Words of Wisdom: Tell a Story

    In this weeks words of wisdom we will be talking about using a story to market your business. Enjoy! Your marketing should always be telling a story. The version of the story you tell and from what perspective is all about; who what when where how But any good marketing material you see will tell the story the audience needs to hear to convert them to customers. When you watch a tv commercial they are visually telling you a story about their product and it appeals to the specific target they are trying to convert. For example: tonight I watched a Subaru commercial about a couple who fell in love in 5th grade,…