• 101,  SMB

    Business Planning Made Simple

    The year 2018 has taught me A LOT these past 8 months and what it has taught me is … 1. Let others opinions be their’s and not yours 2.Your career path is just that, a path, just enjoy the walk 3. Planning is always a good idea but it’s OK to go off course, as long as you know how to jump back on There has been a lot of bumps, pot holes and cracks in my journey (and there will be more) but as long as I have my plan to come back to and help me get back on track, I know I will accomplish my goals.…

  • Marketing,  SMB

    Marketing Ideas for SMB: Start With Your Audience

    My marketing ideas for SMB start with researching your audience.  I have worked with and for Small Businesses(SMB) for over 5 years. Over those 5 years I have learned that SMB companies need help with marketing ideas and don’t know where to start when it comes to those marketing plans/research.  Do they make banners? Should they pay someone to flip a sign on the street? Does their store need an upgrade or make over?  All of these questions are very valid but there is no research behind those decisions. How do you know the sign flipping guy is the right investment? When should you send him outside? What should the…

  • Marketing,  Words of Wisdom

    Words of Wisdom: Tell a Story

    In this weeks words of wisdom we will be talking about using a story to market your business. Enjoy! Your marketing should always be telling a story. The version of the story you tell and from what perspective is all about; who what when where how But any good marketing material you see will tell the story the audience needs to hear to convert them to customers. When you watch a tv commercial they are visually telling you a story about their product and it appeals to the specific target they are trying to convert. For example: tonight I watched a Subaru commercial about a couple who fell in love in 5th grade,…

  • Marketing

    Top 10 Must Know Marketing Acronyms

    These are the top 10 must know marketing acronyms, that I highly suggest you get familiar with. I learned these acronyms within my first 2-3 months of my marketing career. AIDA – Attention, Interest, Desire, Action: this describes the customers buying journey SEO – Search Engine Optimization: little bit more complex to describe but developing a plan to ensure effective use is search engines as a marketing tool CRM – Customer Relationship Management: this is a type of software that tracks the company’s relationship and interaction with their customers. (Example of software; Salesforce) MARTech – Marketing Technology: this is the marketing technology stack, it is all technology that marketing uses…

  • Marketing

    My Marketing Career Path So Far

    My marketing career has been a whirl wind adventure and I have only been in the industry for 6 years. Within those 6 years I feel I have learned a life time of knowledge for BtoC and BtoB marketing. I have worked for 6 companies in my marketing career so far and I have had 8 job titles. Some of those job titles I mention may not sound like they are involved in marketing but in every position I dabbled in some time of marketing for the company(Never Judge a Book by its Cover).   In this article I wanted to share my marketing career path with all of you;…

  • 101,  Marketing

    Marketing 101: The Marketing Funnel

    This is the first of probably many posts for the Marketing 101 series. Last night I realized that not everyone knows the basics of marketing and when you need to teach someone a topic it is good to start with the basics. The basic of basic for marketing is the funnel. The funnel is a representation of the journey your audience takes when buying a product, downloading information, or signing up for an online course. The funnel also represents the mental state your audience is in during each phase. It helps your understand their mindset at the time and how you should communicate with them. If you were in a…

  • Email,  Marketing

    Words NOT to Use in Email Subject Lines

    In this day and age, I think most digital marketers can agree that email marketing will always be the backbone or is the backbone of digital marketing. An email list or subscription list is 100% way to drive brand awareness, especially if it’s organic. If this list is organic, where they have decided they want updates from your company, then this is a pot of gold for your brand. Now we have to make sure that when you talk to this pot of gold that your email gets to their inbox. So I have compiled a list of spam words that you should not use in your subject lines.  As…

  • Lifestyle

    2017 Book Club List

    2017 was the year of the self help books. Last year I read/listened to over 20+ books. Now, I rarely sit down and read books, so for the most part I love listening to books. In the past I have had very long work commutes and listening to a book helped pass the time, helped grow my mind and made my time in the car very productive. These are the books from 2017, I HIGHLY suggest the ones marked with a star; T is for Transformation by Shaun T Unshakeable by Tony Robbins The Subtle Art of Not Giving a F*ck by Mark Manson The Gifts of Imperfection by Brene…

  • Featured Post,  Lifestyle,  Money,  Sub Featured Post

    How to Make Extra Cash Anytime

    There are always ways to make extra cash. In 2016 I lost my job a few times and I had to SCRAMBLE to make sure I had enough income to pay my bills. Who wants to dip into savings?!  I made $1,800 every month I was unemployed. I know this because that is how much I needed to make in order to pay my bills and not use my savings. A few of the ways I accomplished that are listed below.  If you have the hustle and the drive to make the money you want, you will find ways to do so. Thred Up Thred up is a company you…

  • Featured Post,  Sub Featured Post

    Turning 28 Years Old

    On Friday, Dec 1st I am turning 28 years old and I feel the same. When the conversation of age comes up, a lot of people use it as a scale of maturity or wisdom. I hate to think that someone who is 16 years old, lives on the streets, and has to fend for food and shelter every day is not as knowledgeable or mature as someone in their 60’s who has live off their parents fortune and has never worked a day in their life. Age is just a number, just like your weight is just a number, your college GPS is just a number, how much money…